EyeForTravel says search still rules travel marketing. According to the article,
“A massive 60% of Travel industry marketing gurus still rank search as the number 1 way to drive traffic.
Globally, organic search is the most influential marketing channel for online travel marketing followed by paid search, then good old email marketing, social media, meta search and lastly mobile marketing.”
So, while social is on the rise (and is becoming increasingly important for organic search rankings), search still is on top of the world.