So, I don’t normally cover press releases, but this one’s worth mentioning:Priceline subsidiary Booking.com reported late last week that their mobile booking revenue tripled last year. Which would be impressive, until you consider that it tripled to $3 billion from $1 billion in 2011. That’s billion. With a “b.”
I gave a talk this morning to a group of travel and hospitality companies about how big mobile’s going to be. And I referenced items like the growth of the millennial market, how to handle the iOS/Android debate, and all that jazz. But, by any standard, those are some impressive results. I’m thinking there might be something to this mobile web business after all.
Interested in more? Sign up for our free newsletter and get more information on how to build your social, local, mobile marketing strategy. And, if you’ve got a minute, you might enjoy some past coverage of mobile, including:
- Is Mobile Overtaking Desktop Internet Use?
- Will Cyber Monday Give Way to Mobile Monday? 7 Tips to Consider
- Google Uncovers the Secrets of the Multiscreen World
- Is E-commerce Destined to Win