Inside Google’s 2012 Traveler “Road to Decision”

Just a heads-up that I’ve taken a look at Google’s 2012 Traveler “Road to Decision” Presentation over on the main blog.

Loads of good takeaways. For instance, the report (and my analysis), looks at:

  • Travelers continuing desire to define value. This was a big topic of my presentations to NGCOA and to HEDNA earlier this year.
  • How leisure and business travelers prioritize search differently. This is new. In the past the differences between leisure and business were fairly minimal.
  • How mobile is driving increased search query growth.
  • Significant growth in both leisure (38%) and business (57%) traveler mobile access to travel information on the Internet.

Plus a whole lot more. Check it out.

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