“A big part of the role is helping our travel partners reach existing objectives by connecting, engaging, and influencing consumers on the Facebook platform,” McCabe says. “We’re already doing that by identifying the right solutions for travel, such as Custom Audiences, Facebook Exchange and Offers. So far, our partners that have the most clear objectives and focus on core solutions are seeing the most success.”
How big is Facebook in your marketing plans this year? Does their attention to the space cause you to look at them more closely? I’d love to hear what you think.