Paid search. Organic search. Metasearch. Email marketing. Daily deals sites. Ratings and reviews. Social and local and mobile. How in the world is a poor travel marketer to navigate the myriad choices facing your customers today?
For that matter, how is your poor customer supposed to navigate that landscape?
Anyone familiar with “The Paradox of Choice” understands why this creates a challenging environment in which to try and sell travel.
It’s not all bad news, of course. Savvy travel marketers are using these very tools to engage their guests and get customers to tell stories on their behalf. But, there’s little doubt this “paradox of choice” environment will affect one part of your online marketing: your conversion rate. I explain why in more detail in my latest Travel Tuesday post on Tim Peter Thinks: “Kiss Your Current Conversion Rate Goodbye.”
And if you’re interested in learning more, egister to receive a free copy of my new special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals.
Oh, and, if that’s not enough, you might also enjoy some of our past coverage of growing your conversions (and your conversion rate), including:
- Today and Tomorrow: Mobile and the Changing Customer Journey
- What is a “Conversion Rate” Anyway?
- Why Conversion Volume Optimization Isn’t Better than CRO
- Conversion Volume Optimization vs. Conversion Rate Optimization: The Ultimate Showdown
- The Truth: How the Local, Social, Mobile Web Affects Sales Online and Offline