Do Guests Search for Travel in Maps? Why They Will Now

Google maps flight search smallAlex Kremer on Tnooz highlighted the addition of flight prices to Google Maps earlier this week. To put it mildly, it’s a really big deal. A game-changer. For reals. I explain why in my Travel Tuesday post, “4 Reasons Why Google Metasearch in Maps Matters (Travel Tuesday)”.

One argument against this enhancement suggests people don’t search for travel on map services at all, so what makes this a big deal? Well, as I note in the post,

“I think it’s certainly true that people don’t search for flights on Google Maps. At least prior to today, why would they?

But once early adopters begin to gain the advantages metasearch has long promised, why wouldn’t savvy travelers search for flights on Google Maps? “

You can read the whole post here.

Interested in learning more about travel marketing and where it’s going — as well as lessons that apply to a host of other industries? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World” here.

And you might also enjoy some of our past coverage of these changes, including:

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What Voice-Powered Search Will Do For Travel Marketing

Changes in searchThe drive market (i.e., folks traveling by car with no reservations booked) has long represented the holy grail for travel marketers, an almost mythical creation, promising fabulous rewards if only someone could figure out how to reach it.

Not that no one’s tried. Obviously, outdoor media has dominated the push for drive market travelers. But the returns from print and outdoor have proved mixed and attribution almost impossible (and, yes, there is some correlation there).

But, there’s hope on the horizon. Search is changing in a big way. And with those changes comes the opportunity to reach drive market travelers — as well as loads of other folks, too.

You can read all about this development in this week’s Thinks Travel Tuesday post: What Watson, Xbox, and Google Are Telling You Right Now. Check it out if you get the chance.

You can also register to receive a free copy of my new special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals. And, if that’s not enough, you might also enjoy some of our past coverage of the social, local, mobile web, including:

The Future of Travel Search and Mobile (Travel Tuesday)

Android smartphoneI posted my regular Travel Tuesday piece over on Thinks this week, highlighting remarkable comments made by Google’s UK head of travel about the where the growth in search volume is coming from. You can read all about it in this post The Future of Travel Search and Mobile.

Oh, and it’s worth noting that this shift will affect what you must do to reach customers going forward. If you want to learn more about how you can adapt to the changing realities of customer behavior, you can register to receive a free copy of my new special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here.